v1.0 (7 August 2026)
For artists, labels and business customers - the "Main Agreement"
These Terms of Service ("Terms") govern access to and use of the Loud Link platform and services by artists, labels and other business customers. Together with the Data Processing Agreement, the Acceptable Use Policy at Schedule 1, and the Fees terms at Schedule 2, they form the agreement between LOUD LIMITED, a company incorporated in England and Wales with company number 11324023 whose registered office is at 85 Great Portland Street, London, W1W 7LT, United Kingdom, trading as "Loud Link" and "Loud Beings" ("Loud Link", "we", "us"), and the person or entity that registers an account ("Customer", "you") - together the "Agreement".
By clicking to accept these Terms, or by accessing or using the Services, you agree to be bound by the Agreement. If you do not agree, do not register an account or use the Services.
1.1 In the Agreement:
"Acceptable Use Policy" or "AUP" means the policy at Schedule 1, as updated under clause 20.
"Customer Content" means all content and materials uploaded to, submitted to, or made available through the Services by or on behalf of Customer, including artwork, sleeve imagery, photographs, audio recordings, audiovisual works, liner notes, credits, biographies, text, metadata, trade marks and logos.
"DPA" means the Loud Link Data Processing Agreement, which forms part of the Agreement in accordance with clause 15.
"Documentation" means the user guides and help materials made available by Loud Link for the Services.
"Fan" means an individual end user who interacts with the Services, including via a Release Page, a scan, or the Loud Link application.
"Fees" means the fees for any Plan Customer has selected and the fees agreed in any Order, together with any other charges set out in Schedule 2.
"Gated Features" means the features identified in clause 3.4 which require acceptance of additional terms before use.
"Intellectual Property Rights" means patents, rights to inventions, copyright and related rights (including performers' rights and rights in sound recordings), moral rights, trade marks, goodwill, rights in designs, database rights, rights in confidential information, and all similar rights anywhere in the world, whether registered or unregistered, including applications and renewals.
"Order" means an order, proposal, statement of work or written (including email) exchange agreed by both parties for a campaign or other engagement, setting out the releases, features, deliverables, duration and Fees, and incorporating the Agreement.
"Plan" means a published self-serve subscription plan described in Part A of Schedule 2, as expressly selected by Customer in the account.
"Release Page" means a page created through the Services in respect of a physical or digital release, including its digital twin, look-inside content, previews and associated features.
"Services" means the Loud Link platform and services made available to Customer, including the artist and label studio, Release Pages, cover and code scanning, previews and seamless mixing, fan collection features, mailing-list signup capture, QR and digital-twin tools, and analytics, as described in the Documentation and as updated from time to time.
"Users" means individuals authorised by Customer to access the Services under Customer's account, such as employees, artists, managers and contractors.
1.2 Headings do not affect interpretation. "Including" means including without limitation. References to a statute include that statute as amended or re-enacted.
2.1 The document stack. The Agreement comprises, in the event of conflict and in descending order of precedence except where the DPA provides otherwise for data protection matters: (a) any Order or enterprise agreement agreed by both parties; (b) the DPA, in respect of the Processing of personal data; (c) these Terms; (d) the AUP; and (e) Schedule 2 (Fees).
2.2 Acceptance. Customer accepts the Agreement by clicking to accept during registration, by signing a written order referencing it, or by using the Services. Each document in clause 2.1 is presented and linked individually at the point of acceptance.
2.3 Who may accept. Customer may be a company or other organisation, or an individual (including a sole trader or self-managed artist) acting in the course of business. The individual who accepts the Agreement must be at least eighteen (18) years old and warrants that: (a) where Customer is an organisation, they are authorised to bind Customer and the details they provide are accurate (if they lack that authority, they are personally bound); and (b) where Customer is an individual, they accept in their own name and the details they provide are accurate. An artist under eighteen may access the Services only through an account held by a parent or guardian, manager or label as Customer.
2.4 Business use only. The Services are provided for business use. Customer confirms it is acting in the course of a business - including, for individuals, as a sole trader or self-managed artist promoting their own work - and not as a consumer, and statutory consumer protections do not apply to the Agreement to the extent permitted by law.
2.5 Acceptance records. Loud Link maintains a record of each acceptance, including the accepting individual, entity, date, and document versions accepted, and makes Customer's current accepted versions available within the account.
3.1 Provision. Subject to the Agreement and payment of the Fees, Loud Link grants Customer a non-exclusive, non-transferable right for Customer and its Users to access and use the Services during the term for Customer's business purposes.
3.2 Basis of provision. The Services are provided on either or both of two bases, at Customer's choice: (a) a Plan - a published self-serve subscription selected by Customer in the account; and (b) Orders - campaign or other engagements agreed under clause 6. Registering an account incurs no Fees. Customer pays only under a Plan it has expressly selected or an Order it has agreed: entering into an Order does not enrol Customer in any Plan, completing or terminating an Order does not convert Customer to a Plan, and cancelling a Plan does not affect any Order in progress. Where Customer has both, each is charged under its own terms and neither duplicates the other.
3.3 Accounts and security. Customer is responsible for its Users, for keeping credentials confidential, and for all activity under its account. Customer shall notify Loud Link promptly of any suspected unauthorised access. Loud Link may suspend credentials it reasonably believes are compromised.
3.4 Gated Features. The mailing-list and fan-data features of the Services (including signup capture, subscriber lists, identifiable fan analytics and export or connection of fan data to third-party services) are Gated Features. The DPA applies to them from acceptance of the Agreement; however, Customer may not activate or use a Gated Feature until it has confirmed, through the confirmation flow presented in the Services, that it will comply with the marketing provisions of Part B of the AUP in respect of that feature. Loud Link may designate further features as Gated Features where additional terms or confirmations are reasonably required.
3.5 Changes and improvement. Loud Link may improve, modify or update the Services, and may withdraw or materially degrade a core feature only on at least thirty (30) days' notice, in which case Customer may terminate the affected Services and receive a pro-rata refund of prepaid Fees for the remainder of the affected Order or period.
3.6 Beta features. Features identified as beta, preview or early access are provided as-is, may change or be withdrawn without notice, and are excluded from any availability commitments.
3.7 Third-party connections. The Services may connect to third-party services at Customer's direction (such as email service providers and streaming catalogue imports). Third-party services are governed by their own terms; Loud Link is not responsible for them; and clause 4.7 of the DPA applies to fan data delivered to them.
4.1 Ownership. As between the parties, Customer retains all Intellectual Property Rights in Customer Content. Nothing in the Agreement transfers ownership of Customer Content to Loud Link.
4.2 Licence to Loud Link. Customer grants Loud Link a worldwide, non-exclusive, royalty-free licence, for the term and any post-termination export period, to host, store, cache, reproduce, format, resize, excerpt, transmit, communicate to the public, publicly display and otherwise use Customer Content as necessary to: (a) provide, operate and improve the Services; (b) display Release Pages and previews to Fans; (c) generate and play previews and seamless mixes of Customer Content; (d) index artwork for cover recognition; and (e) promote Customer's presence on the Services in the manner Customer configures.
4.3 Rights warranty. Customer warrants and represents that: (a) it owns or controls, or has obtained all licences, consents, waivers and permissions in respect of, all Intellectual Property Rights and other rights (including performers' rights, moral rights waivers or consents, publishing and sync rights in musical works and lyrics, and rights in photographs and artwork) necessary for Customer Content to be used as described in clause 4.2; (b) Customer Content and its use as contemplated will not infringe the rights of any third party, including any record label, publisher, collecting society, artist, producer, photographer or designer; (c) it has authority to act for each artist whose content it uploads; and (d) Customer Content is not defamatory, unlawful, or in breach of the AUP.
4.4 Previews and mixing. Customer specifically warrants that it controls or has cleared the rights necessary for portions of its sound recordings and the underlying musical works to be excerpted, stitched, cross-faded and streamed as previews and continuous mixes through the Services. Customer, not Loud Link, is responsible for any royalties, licence fees or collecting-society obligations arising from that use.
4.5 Takedown. Loud Link may remove or disable access to any Customer Content that it reasonably believes infringes third-party rights, breaches the Agreement, or exposes Loud Link to liability, and will notify Customer where practicable. Loud Link operates a notice-and-takedown process for third-party complaints and may restore content where a complaint is resolved in Customer's favour.
4.6 Feedback. Customer grants Loud Link a perpetual, irrevocable, royalty-free licence to use suggestions and feedback about the Services without restriction or obligation.
5.1 The mailing-list and fan-data features are Gated Features under clause 3.4 and are governed by the DPA and the marketing provisions of the AUP.
5.2 Customer is the controller of fan personal data collected through its Release Pages, and is solely responsible for the lawfulness of its marketing, as set out in clause 4 of the DPA. The warranties at clauses 4.3 (direct marketing consent), 4.6 (children) and 4.8 (sensitive data) of the DPA are incorporated into these Terms as obligations of Customer.
5.3 Loud Link provides consent-record and unsubscribe functionality as described in the DPA. Customer shall not circumvent, disable or override suppression of unsubscribed contacts.
6.1 Orders. Each campaign or engagement is agreed in an Order. An Order takes effect when accepted by both parties (including by email confirmation) and incorporates the Agreement. In the event of conflict between an Order and the Agreement, the Order prevails for that campaign, save that no Order may vary the DPA except by express written amendment agreed by both parties.
6.2 Scope. Each Order states the releases and Release Pages covered, the features activated, the deliverables, the campaign period and the Fees. Features not stated in an Order are not included in it.
6.3 Campaign period and takedown. Unless the Order states otherwise, campaign deliverables go live on the agreed launch date and remain live for the period stated in the Order. Loud Link shall give at least thirty (30) days' notice before taking down campaign deliverables after the end of that period, and clause 12.4 (including the DPA export window) applies to any fan data collected during the campaign.
6.4 Cooperation. Customer shall provide Customer Content, approvals and information reasonably required for the campaign by the dates agreed; timelines extend day-for-day for Customer delay.
6.5 Orders and Plans. An Order stands alone: it does not require, create or imply a Plan subscription, and no Plan fees apply to a Customer engaging solely under Orders. Features and deliverables provided under an Order are governed and charged by that Order even where the same features are included in a Plan.
7.1 QR codes generated through the Services resolve to destinations controlled by Loud Link's routing infrastructure. Loud Link shall use reasonable endeavours to maintain routing for the life of Customer's account and, following termination, for a wind-down period of at least six (6) months, after which codes may cease to resolve.
7.2 Physical stickers ordered through the Services are supplied subject to the applicable Order and Schedule 2. Risk in physical goods passes on delivery. Defective stickers will be replaced or refunded as Customer's sole remedy.
8.1 Loud Link provides Customer with analytics regarding engagement with its Release Pages. Identifiable fan analytics are processed under the DPA. Analytics are provided for Customer's internal business use and may be approximate.
8.2 Loud Link may create and use Aggregated Data as defined in and subject to the limits of clause 11 of the DPA.
9.1 Payment. (a) Plan Fees are payable in advance for each subscription period by the payment method registered to the account, which Customer authorises Loud Link to charge on a recurring basis for so long as the Plan remains selected. (b) Order Fees are as set out in each Order; unless the Order provides otherwise, they are invoiced on acceptance of the Order and payable within fourteen (14) days of invoice, by bank transfer or by the payment method registered to the account.
9.2 Taxes. Fees are exclusive of VAT and other applicable taxes, which Customer shall pay in addition.
9.3 Changes. Plan Fees may change on at least thirty (30) days' notice, effective from Customer's next renewal; if Customer does not accept a change it may cancel the Plan before renewal. Order Fees are as quoted in the relevant Order and are not affected by Plan pricing changes; Loud Link's quoted rates may change between Orders.
9.4 Non-payment. If any Fees are overdue by more than fourteen (14) days, Loud Link may, on notice, suspend the Services until payment is made, and may charge interest at 4% per annum above the Bank of England base rate. Suspension does not relieve Customer of its payment obligations.
9.5 No refunds. Except as expressly provided in the Agreement, Fees are non-refundable and periods are not pro-rated on cancellation.
10.1 Loud Link shall use commercially reasonable endeavours to make the Services available continuously, save for planned maintenance (notified in advance where practicable) and emergency maintenance.
10.2 Support is provided by email at [email protected] during 10am to 4pm UK time, Monday to Friday. Enterprise customers may agree enhanced support and service levels in a written order.
10.3 The Services depend on third-party infrastructure and networks. Loud Link is not responsible for unavailability caused by factors outside its reasonable control.
11.1 Loud Link may suspend Customer's access to all or part of the Services, on notice where practicable, where: (a) Customer materially breaches the Agreement, including the AUP or the DPA; (b) required by law or a regulator; (c) Customer's use presents a security risk or risk of liability to Loud Link, other customers or Fans; (d) Fees are overdue under clause 9.4; or (e) Loud Link receives a credible complaint of unlawful marketing or content pending investigation.
11.2 Loud Link shall limit suspension to what is reasonably necessary and restore access promptly once the ground is resolved.
12.1 Term. The Agreement starts on acceptance and continues until terminated. Each Order runs for its stated campaign period. A Plan, where selected, renews automatically for successive monthly or annual periods (as selected) unless cancelled before renewal, and may be cancelled at any time via the account effective at the end of the current period.
12.2 Termination for convenience. Either party may terminate the Agreement on written notice, effective on completion of any Orders then in progress and the end of any current Plan period, unless the parties agree otherwise. Loud Link may terminate for convenience only on at least sixty (60) days' notice and with a pro-rata refund of prepaid Fees for Services not performed.
12.3 Termination for cause. Either party may terminate immediately on notice if the other: (a) commits a material breach which is irremediable or is not remedied within fourteen (14) days of notice; or (b) becomes insolvent, enters administration or liquidation, or suffers any analogous event.
12.4 Effect. On termination: (a) Customer's right to use the Services ends; (b) fan data is handled in accordance with clause 12 of the DPA, including the thirty (30) day export window; (c) Customer Content will be deleted on the same timetable as Customer Personal Data under the DPA; (d) accrued Fees become immediately payable; and (e) clauses which by their nature should survive (including clauses 4.3, 4.6, 13, 16, 17, 18 and 21) survive.
13.1 Each party shall keep confidential the other's non-public business, technical and commercial information received under the Agreement, use it only to perform the Agreement, and disclose it only to personnel and advisers who need it and are bound by equivalent obligations, or as required by law or a regulator (with notice where lawful).
13.2 Customer's analytics and unpublished release information are Customer's confidential information. Loud Link's security documentation, audit reports and pricing for enterprise terms are Loud Link's confidential information.
13.3 This clause survives for five (5) years after termination.
14.1 Loud Link and its licensors own all Intellectual Property Rights in the Services, the platform, its software, recognition technology, designs and Documentation, and in improvements and Aggregated Data. No rights are granted except as expressly stated.
14.2 Customer shall not (except as permitted by law which cannot be excluded): copy, modify, reverse engineer or create derivative works of the Services; scrape or bulk-extract data other than via provided export features; resell or provide the Services to third parties as a service bureau; use the Services to build a competing product; or remove proprietary notices.
14.3 Customer permits Loud Link to identify Customer as a customer, using its name and logo, in marketing materials unless Customer opts out in the account settings or in writing.
15.1 The DPA is incorporated into and forms part of the Agreement, and takes effect on Customer's acceptance of the Agreement. The DPA is presented, and individually identified and linked, at the point of acceptance, and the version accepted is recorded under clause 2.5 and available in the account.
15.2 Loud Link processes personal data relating to Users (such as names, business emails and access logs) as a controller for account administration, security, billing and service communications, as described in its customer privacy notice at https://loud.link/privacy.
16.1 Each party warrants that it has the power and authority to enter into the Agreement.
16.2 Loud Link warrants that it will provide the Services with reasonable skill and care and materially in accordance with the Documentation.
16.3 Except as expressly stated in the Agreement, the Services are provided "as is" and all other warranties, conditions and terms, whether express or implied by statute, common law or otherwise (including as to satisfactory quality, fitness for purpose and non-infringement), are excluded to the fullest extent permitted by law. Loud Link does not warrant that the Services will be uninterrupted or error-free, that cover recognition will identify every release, or that analytics will be complete or accurate.
16.4 Loud Link is not responsible for advice, decisions or outcomes based on analytics, or for the commercial performance of any release.
17.1 Customer indemnity. Customer shall indemnify Loud Link on demand against all losses, damages, fines, penalties, costs and expenses (including reasonable legal fees) arising out of or in connection with any third-party claim, investigation or enforcement action to the extent arising from: (a) Customer Content, including any claim that it infringes Intellectual Property Rights or other rights; (b) Customer's breach of clause 4.3 or 4.4; (c) Customer's marketing, as provided in clause 13.4 of the DPA; or (d) Customer's breach of the AUP.
17.2 Loud Link indemnity. Loud Link shall indemnify Customer against damages finally awarded (or agreed in settlement) in respect of a third-party claim that the Services, as provided by Loud Link and used in accordance with the Agreement, infringe UK Intellectual Property Rights, excluding claims arising from Customer Content, Customer's data, combination with materials not supplied by Loud Link, or use in breach of the Agreement. If such a claim arises, Loud Link may procure the right to continue, modify the Services to be non-infringing, or terminate the affected Services with a pro-rata refund, as Customer's sole and exclusive remedy.
17.3 Conduct. The indemnified party shall notify the indemnifying party promptly, allow it to control the defence and settlement (provided no admission is made on behalf of the indemnified party without consent), and provide reasonable cooperation at the indemnifying party's cost.
18.1 Nothing excluded that cannot be. Nothing in the Agreement limits or excludes liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; or any other liability which cannot lawfully be limited or excluded.
18.2 Excluded losses. Subject to clause 18.1, neither party is liable for: loss of profits, revenue, business, anticipated savings or goodwill; loss or corruption of data (except Loud Link's obligations under the DPA); or any indirect or consequential loss.
18.3 Cap. Subject to clauses 18.1 and 18.4, each party's total aggregate liability arising out of or in connection with the Agreement (including the DPA), whether in contract, tort (including negligence), breach of statutory duty or otherwise, shall not exceed the greater of: (a) the Fees paid or payable by Customer in the twelve (12) months preceding the event giving rise to the claim; and (b) £500.
18.4 Outside the cap. The cap in clause 18.3 does not apply to: Customer's obligation to pay Fees; Customer's indemnities under clause 17.1 and clause 13.4 of the DPA; or Customer's liability arising from infringement of Loud Link's Intellectual Property Rights.
18.5 Single cap. The cap in clause 18.3 is a single cap across the Agreement and the DPA together and is not duplicated by either.
19.1 Neither party is liable for failure or delay caused by events beyond its reasonable control, including internet or infrastructure failure, power failure, industrial action, epidemic, governmental action or natural disaster, provided it notifies the other and uses reasonable endeavours to mitigate. If the event continues for more than sixty (60) days, either party may terminate the affected Services on notice.
20.1 Loud Link may update these Terms, the AUP and Schedule 2 from time to time. Material changes will be notified at least thirty (30) days before they take effect, by email or in-app notice. Changes to the DPA are governed by clause 14.2 of the DPA.
20.2 If Customer does not accept a material change, it may terminate the Agreement effective on the date the change takes effect, with a pro-rata refund of prepaid Fees for any period after termination. Continued use after the effective date constitutes acceptance.
20.3 Each version of the Terms is archived, and the version Customer has accepted is available in the account.
21.1 Governing law and jurisdiction. The Agreement and any non-contractual obligations arising from it are governed by the laws of England and Wales, and the parties submit to the exclusive jurisdiction of the courts of England and Wales.
21.2 Notices. Formal notices shall be sent to Loud Link at [email protected] and to Customer at the email address on the account, and are deemed received one business day after sending absent a delivery failure.
21.3 Assignment. Customer may not assign or transfer the Agreement without Loud Link's prior written consent (not to be unreasonably withheld). Loud Link may assign the Agreement to an affiliate or in connection with a merger, acquisition or sale of business, on notice to Customer.
21.4 Entire agreement. The Agreement constitutes the entire agreement between the parties and supersedes all prior agreements relating to its subject matter. Neither party relies on any statement not set out in it, save that nothing limits liability for fraudulent misrepresentation.
21.5 Severance and waiver. If any provision is held invalid it shall be modified to the minimum extent necessary or severed, and the remainder continues. A failure to enforce is not a waiver.
21.6 Third parties. No third party has any right to enforce the Agreement under the Contracts (Rights of Third Parties) Act 1999.
21.7 Relationship. The parties are independent contractors. Nothing creates a partnership, joint venture or agency.
This policy applies to all use of the Services. The marketing provisions in Part B must be specifically confirmed before activating the mailing-list features.
Customer and its Users shall not use the Services to:
(a) upload or distribute content that is unlawful, defamatory, harassing, hateful, obscene, or that infringes any third party's rights;
(b) upload content harmful to minors, or configure Release Pages so as to target children with age-inappropriate content;
(c) distribute malware, or attempt to probe, breach or circumvent the security of the Services;
(d) scrape, harvest or bulk-download data from the Services other than through provided export features;
(e) misrepresent affiliation with any artist, label or release, or upload content for artists Customer has no authority to represent;
(f) generate fraudulent scans or engagement, or manipulate analytics; or
(g) interfere with other customers' use of the Services.
When using the mailing-list features, Customer shall:
(a) send electronic marketing only to recipients who have given valid consent through the Services or whom Customer is otherwise lawfully entitled to contact under PECR, the ePrivacy Directive and equivalent laws;
(b) never import, upload or connect purchased, rented, scraped or third-party-sourced contact lists;
(c) identify itself clearly as the sender in every message and include a working unsubscribe mechanism;
(d) honour every unsubscribe promptly and never contact a suppressed address;
(e) not use the features to send anything other than the marketing the recipient signed up for; and
(f) comply with clauses 4.3, 4.6 and 4.8 of the DPA at all times.
Breach of Part B is a material breach of the Agreement and may result in immediate suspension of the mailing-list features under clause 11.
Applies only where Customer has expressly selected a Plan. All features of the Services are included in every Plan.
| Plan | Fee | Billing |
|---|---|---|
| Single artist | £6 per month, or £60 per year | In advance, per account |
| Multi-artist | £5 per Artist Profile per month, or £50 per Artist Profile per year | In advance, per billing period |
"Artist Profile" means each distinct artist profile created under Customer's account. All releases attributed to an artist must be published under that artist's own Artist Profile; compilation or "various artists" profiles may not be used to combine the releases of multiple artists. The number of billable Artist Profiles is the number active at the start of each billing period. Adding an Artist Profile mid-period is charged pro-rata; removing one takes effect from the next billing period.
Fair use. All-inclusive pricing is subject to reasonable fair use. Loud Link may apply proportionate technical limits to protect service quality for all customers, and may require enterprise terms for accounts whose usage materially exceeds ordinary use, on reasonable notice and in discussion with Customer.
Fees for campaigns and other engagements are agreed per Order. Unless the Order states otherwise: Fees are invoiced on acceptance of the Order and payable within fourteen (14) days of invoice.
Taxes. All Fees are exclusive of VAT and other applicable taxes, which are charged in addition.
Late payment. Clause 9.4 applies (suspension after fourteen (14) days overdue, on notice; interest at 4% per annum above the Bank of England base rate).
Physical goods. QR stickers and other physical goods are priced at order; risk passes on delivery; defective goods are replaced or refunded as Customer's sole remedy.
No overlap. Plan Fees and Order Fees are charged independently under clause 3.2; nothing in this Schedule requires a Customer engaging under Orders to hold a Plan, or a Plan Customer to place Orders.
End of Terms of Service.